---
title: "[Guide] Inside Apple: Transformational Leadership | Digital Native"
description: Finding a leadership style that gets results is a challenge. To understand what makes a great leader, we’ll take a look at some famous examples.
image: https://discover.dn-uk.com/hubfs/Inside-Apple-open-graph.png
---

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# Inside Apple: Transactional vs Transformational Leadership

**Finding a leadership style that gets results, makes your working day less painful and aligns with your company culture is a challenge.**

It’s natural that we turn to business giants for inspiration, including Apple’s Steve Jobs. To understand what makes a great leader, we’ll benchmark some famous examples against a framework of transactional and transformational leadership.

- **Find a leadership style that gets results**
- **Understand what makes a great leader**
- **Identify what kind of leader you want to be**
- **Recognise your default behaviours and their effects**

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